We are proud to announce that GSB has surpassed USD 1 billion in assets under management (AUM) as of November 2025. This milestone reflects the trust our clients place in us and the continued strength of our growth since our founding in April 2021.
When Ross and Alison Whatnall founded GSB, their vision was to create a company that redefined wealth management through professionalism, independence, and integrity. The firm’s name, inspired by their children George, Spencer, and Beatrice, keeps that mission personal. It serves as a daily reminder that GSB is built to stand the test of time and to have a positive impact on people’s lives, not only through financial results but through the values that guide every decision.
“This milestone represents more than scale. It reflects the depth of relationships, the quality of our advice, and our shared belief that the financial planning space can be a force for good.”
As the first firm in the Middle East to achieve CISI Chartered Firm™ status, and following our Certified B Corporation™ (B Corp™), GSB continues to set new benchmarks for professionalism, integrity, and responsible growth in the financial services industry. We are also proud to be the first international member of Plannex (formerly NextGen), a UK-based professional community dedicated to raising standards in financial advice through collaboration and development.
At GSB, we deliver independent advice and long-term stewardship, helping clients protect, grow, and pass on their wealth with clarity and purpose. Our approach combines global expertise with ethical, purpose-driven financial planning and investment management.
As a Certified B Corporation™, we hold ourselves to the same high standards expected from our investments, meeting rigorous benchmarks across social and environmental performance, accountability, and transparency. Surpassing USD 1 billion in AUM is a proud moment for our team, reflecting the expertise and dedication of our colleagues across every part of the business. It is also a reminder of our responsibility to help clients and communities succeed through conscious, evidence-based financial strategy.
Get in touch
Contact GSB today if you would like to discuss any of these matters with our in-house team.
Contact us
Disclaimer
GSB Capital Ltd is registered with the Dubai International Financial Centre (DIFC), licence no. CL4377, and regulated by the Dubai Financial Services Authority (DFSA). GSB Capital Ltd (UK) is registered with Companies House, company no. 13501680, and regulated by the Financial Conduct Authority (FCA) under licence no. 971774. Investments carry risk. The value of investments and the income from them can fall as well as rise. Past performance is not a reliable indicator of future results.