About
With over 20 years of experience in the wealth management industry, Ross Whatnall serves as the Co-founder of GSB, which he established alongside his wife, Alison Whatnall, in 2021. Ross began his career at HSBC, gaining valuable expertise in Private Banking before relocating to the UAE in 2013, where he held client advisory roles. His extensive experience has shaped his understanding of the financial needs of high-net-worth individuals.
Together with Alison, Ross built GSB with a vision to provide personalised wealth management services. Under their leadership, GSB has flourished into a leading wealth management firm recognised for its commitment to delivering innovative and ethical financial solutions tailored to clients’ unique objectives. Their shared commitment to excellence has also resulted in GSB becoming a Certified B Corporation,™ a testament to their dedication to sustainability in finance.
Ross is a Chartered Fellow of the Chartered Institute for Securities & Investment (CISI) and holds qualifications from leading institutions, including the Chartered Insurance Institute (CII), the CFA Institute, and the London Institute of Banking & Finance (LIBF). His expertise spans investment management, wealth structuring, and navigating global financial markets.
Ross continues to lead GSB with a focus on purposeful wealth creation, ensuring the firm’s values align with the growing demand for socially responsible investment practices.
Quick Q&A
What professional qualifications do you have?
Diploma in Financial Advice; Certificate in Financial Advice; Investment Management Certificate; and UAE Rules and Regulations.
When you were younger, what did you want to be?
From the age of 11, I wanted to work in banking. Seriously. Alongside childhood ambitions of being a game developer!
What’s your favourite thing about GSB?
Having the opportunity to impact a whole industry and pioneer a better way of looking after clients and others, like our fantastic team!