Our Privacy Policy
This privacy policy will explain how GSB (“Our Company”) uses the personal data we collect from you when you use our website.
Table of Contents
What data do we collect?
Our Company collects the following data from you, which includes your identification date:
- Name;
- Job title;
- Profession;
- Contact information such as email addresses and telephone numbers;
- Demographic information such as postcode, preferences and interests; IP address (automatically collected);
- Web browser type and version (automatically collected);
- Operating system (automatically collected).
How do we collect your data?
You directly provide Our Company with most of the data we collect. We collect data and process data when you:
- Contact us through our website, by telephone, post, email or through any other means;
- Register online or place an order for any of our products or services;
- Voluntarily complete a customer survey or provide feedback on our message boards or via email;
- Use or view our website via your browser’s cookies;
- Enter a competition or promotion through a social media channel;
- Elect to receive marketing communications from us.
How will we use your data?
Our Company collects your data so that we can:
- Internal record keeping;
- Improvement of our products/services;
- Improve website content or navigation;
- Process your order, and manage your account;
- Email you with special offers on other products and services we think you might like.
- If you agree, Our Company may share your data with our partner companies so that they may offer you their products and services:
- Any of our group companies or affiliates – to ensure the proper administration of our website and business;
- Our employees, agents or professional advisors – to obtain advice from professional advisers;
- Third-party service providers who provide services to us which require the processing of personal data – to help third-party service providers in receipt of any shared data to perform functions on our behalf to help ensure the website runs smoothly;
- Third-party payment providers who process payments made over the website – to enable third-party payment providers to process user payments and refunds;
- When Our Company processes your order, it may send your data and use the resulting information from credit reference agencies to prevent fraudulent purchases.
How do we store your data?
We will use technical and organisational measures to safeguard your data, for example:
- Access to your account is controlled by a password and a user name that is unique to you;
- We store your Data on secure servers.
- Unless a more extended retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted;
- Even if Our Company delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.
Marketing
- Our Company would like to send you information about our products and services that we think you might like, as well as those of our partner companies.
- GSB Capital; and
GSB Private - If you have agreed to receive marketing, you may always opt out at a later date.
- You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other companies within Our Group.
- Please click here if you no longer wish to be contacted for marketing purposes.
What are your data protection rights?
Our Company would like to ensure you are fully aware of your data protection rights. Every user is entitled to the following:
- The right to access – You have the right to request Our Company for copies of your data. We may charge you a small fee for this service.
- The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete information you think is incomplete.
- The right to erasure – You have the right to request that Our Company erase your data under certain conditions.
- The right to restrict processing – You have the right to request that Our Company limit the processing of your data under certain conditions.
- The right to object to processing – You have the right to object to Our Company’s processing of your data under certain conditions.
- The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organisation or directly to you, under certain conditions.
- If you make a request, we have one month to respond to you. Please contact the appropriate authority (see below) if you want to exercise these rights.
What are cookies?
Cookies are text files on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information, visit allaboutcookies.org.
How do we use cookies?
Our Company uses cookies in a range of ways to improve your experience on our website, including:
- Keeping you signed in
Understanding how you use our website
What types of cookies do we use?
There are many different types of cookies; however, our website uses:
- Functionality – Our Company uses these cookies so that we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and the location you are in. A mix of first-party and third-party cookies are used.
- Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
How to manage cookies
Use of Artificial Intelligence and Automated Systems
GSB may use artificial intelligence (“AI”), machine learning or other autonomous or semi-autonomous technologies to support our business operations and improve the efficiency, consistency and quality of our services.
These technologies may be used to assist with activities such as:
- drafting documents and communications;
- summarising information;
- research and analysis;
- fraud prevention and cybersecurity monitoring;
- customer support;
- improving internal operational efficiency.
Where such systems process personal data, GSB ensures that the processing remains subject to appropriate governance, security controls and human oversight in accordance with applicable data protection laws, including the GDPR, DIFC Data Protection Law and Regulation 10.
GSB does not rely solely on automated processing to make decisions that produce legal or similarly significant effects on individuals unless permitted by applicable law. Where AI tools assist in decision-making, appropriately trained personnel review outputs before any decision affecting an individual is implemented.
Where appropriate, GSB will inform individuals where autonomous or semi-autonomous systems are used in the processing of their personal data and the purpose for which those systems are used.
GSB assesses whether any AI or automated processing constitutes High-Risk Processing Activities under applicable law and undertakes additional assessments, including Data Protection Impact Assessments where required.
AI systems are deployed only for defined business purposes approved by GSB and operate within documented governance, security and compliance frameworks.
Individuals may request information regarding the use of automated processing involving their personal data and may object or request human review where applicable under relevant data protection legislation.
Responsibility for oversight of AI and autonomous systems rests with GSB’s Data Protection functions, which monitor compliance with applicable legal and regulatory obligations
Privacy policies of other websites
Changes to our privacy policy
Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 5th of August 2026.
How to contact us
You may contact the GSB’s Chief Compliance Officer if you wish to report a complaint: